Detailed

2Executive Summary

=Objectives

=Mission

=Keys to Success

2Company Summary

=Company Ownership

=Start-up Summary

=Company Locations and Facilities

2Services

=Service Description

=Competitive Comparison

=Sales Literature

=Fulfillment

=Technology

=Future Services

2Market Analysis Summary

=Market Segmentation

2Target Market Segment Strategy

=Market Needs

=Market Trends

=Market Growth

2Service Business Analysis

=Distributing a Service

=Business Participants

=Competition and Buying Patterns

=Main Competitors

2Strategy and Implementation Summary

=Strategy Pyramid

=Value Proposition

=Competitive Edge

2Marketing Strategy

=Positioning Statement

=Pricing Strategy

=Promotion Strategy

=Distribution Strategy

=Marketing Programs

2Sales Strategy

=Sales Forecast

=Sales Programs

2Strategic Alliances

2Milestones

2Management Summary

=Organizational Structure

=Management Team

=Management Team Gaps

=Personnel Plan

2Financial Plan

=Start-up Funding

=Important Assumptions

=Key Financial Indicators

=Break-even Analysis

=Projected Profit and Loss

=Projected Cash Flow

=Projected Balance Sheet

=Business Ratios