2Executive Summary
=Objectives
=Mission
=Keys to Success
2Company Summary
=Company Ownership
=Start-up Summary
2Services
2Market Analysis Summary
=Market Segmentation
=Target Market Segment Strategy
=Service Business Analysis
=Competition and Buying Patterns
2Strategy and Implementation Summary
=Competitive Edge
=Marketing Strategy
=Sales Strategy
=Sales Forecast
2Management Summary
=Personnel Plan
2Financial Plan
=Start-up Funding
=Important Assumptions
=Break-even Analysis
=Projected Profit and Loss
=Projected Cash Flow
=Projected Balance Sheet
=Business Ratios